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Loud brutalist studio: hard borders, yellow voltage, huge type.
Agency/marquelight + dark
Exemplar: Brutalist studio portfolios
Studied from hard-border studio sites. Original tokens and copy; no assets copied.
Colors
Type
Directionxxxl · 5rem
Design systemxxl · 3.25rem
Conversion notesxl · 2rem
Section headinglg · 1.375rem
Body copy for the pagemd · 1rem
Supporting textsm · 0.875rem
Meta labelxs · 0.75rem
Pack recipe 0123'Space Grotesk', 'Helvetica Neue', Arial, sans-serif
Pack recipe 0123'Geist', 'Inter', system-ui, sans-serif
Pack recipe 0123'Geist Mono', ui-monospace, 'SF Mono', Menlo, monospace
Spacing, radius, shadow
Component samples
Brands that refuse to blend in
Identity systems for loud companies.
Blunt claim.
Volt Energy
Rebrand + packaging
Result: 2.1x shelf recall
Recipe
Apply the rules, place the patterns, then tune the conversion notes against the rubric.
Rules
- Set display type at the largest size the grid allows.
- Draw every boundary with a 1px black border.
- Use yellow as a highlighter block, never as text color.
- Alternate black and white sections for rhythm.
- Keep copy blunt: nouns and numbers over adjectives.
Patterns
- Poster hero: one statement, edge to edge.
- Case cards in a bordered grid with mono meta rows.
- Marquee strip of client names between sections.
- Big footer with the enquiry address at display size.
Conversion notes
- Name the outcome in numbers on each case card.
- Keep one enquiry action, repeated at every scroll depth.
- State the engagement model: sprint, retainer, or project.
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