Signal

Restrained dark product: near-black, one indigo, nothing loud.

SaaS/signallight + dark

Exemplar: Linear

Studied from Linear's product marketing. Original tokens and copy; no assets copied.

Live tokens

Colors

bg
#F9F9FB

surface
#FFFFFF

surface-alt
#F0F0F3

text
#20222A

text-muted
#6B7078

border
#E3E4E8

primary
#5E6AD2

on-primary
#FFFFFF

accent
#5750C4

on-accent
#FFFFFF

Type

Directionxxxl · 2.75rem

Design systemxxl · 2rem

Conversion notesxl · 1.5rem

Section headinglg · 1.125rem

Body copy for the pagemd · 0.9375rem

Supporting textsm · 0.8125rem

Meta labelxs · 0.75rem

Pack recipe 0123'Geist', 'Inter', system-ui, sans-serif

Pack recipe 0123'Geist Mono', ui-monospace, 'SF Mono', Menlo, monospace

Spacing, radius, shadow

xs 0.25rem

sm 0.5rem

md 1rem

lg 1.5rem

xl 2.25rem

xxl 4rem

sm 6px

md 10px

lg 999px

Component samples

Plan and track product work

Built for teams that ship weekly.

Quiet claim, no superlatives.

New: cycles 2.0

Free for up to 5 members.

Cycle 24

18 of 24 issues shipped

Ends Friday

Recipe

Apply the rules, place the patterns, then tune the conversion notes against the rubric.

Rules

Keep the canvas near-black; lift panels one step only.
Use one indigo. Let whitespace carry the hierarchy.
Cap body text width at 34rem.
Animate only state changes, never entrances.
Write short declarative sentences. No exclamation marks.

Patterns

Single-column hero: one headline, one subline, one action.
Keyboard-first feature grid with mono shortcuts.
Changelog as a public trust surface.
Testimonial row with names, roles, and avatars in grayscale.

Conversion notes

Offer a free tier line under the primary button.
Show the migration time claim: 'Import in one click'.
Keep the demo video above the fold on desktop.

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