Broadsheet

Newspaper content: rules, serif hierarchy, ink on off-white.

Content/broadsheetlight + dark

Exemplar: Espresso and broadsheet editorial sites

Studied from newspaper-format publications. Original tokens and copy; no assets copied.

Live tokens

Colors

bg
#FCFCFA

surface
#F4F4EF

surface-alt
#EAEAE3

text
#12110F

text-muted
#5A5952

border
#D9D8CF

primary
#12110F

on-primary
#FCFCFA

accent
#A4161A

on-accent
#FFFFFF

Type

Directionxxxl · 3.75rem

Design systemxxl · 2.75rem

Conversion notesxl · 1.875rem

Section headinglg · 1.375rem

Body copy for the pagemd · 1rem

Supporting textsm · 0.875rem

Meta labelxs · 0.75rem

Pack recipe 0123'Instrument Serif', 'Times New Roman', Georgia, serif

Pack recipe 0123'Fraunces', 'Iowan Old Style', Georgia, serif

Pack recipe 0123'Geist Mono', ui-monospace, 'SF Mono', Menlo, monospace

Spacing, radius, shadow

xs 0.25rem

sm 0.5rem

md 1rem

lg 1.75rem

xl 3rem

xxl 5rem

sm 0px

md 0px

lg 0px

Component samples

The Thursday edition

One story, well told, every week.

Cadence claim.

Issue 47

Email address

Free. Unsubscribe in one click.

Lead: The quiet return of the local press

Why small towns are funding their own newsrooms.

12 min read

Recipe

Apply the rules, place the patterns, then tune the conversion notes against the rubric.

Rules

Set the headline in the display serif over a hairline rule.
Run body copy in the text serif at 18px or larger.
Column width stays near 65 characters.
Mark sections with rules, not boxes.
Date and byline appear on every article.

Patterns

Front page: lead story, two secondary stories, one rail.
Article page with a pull quote after the second section.
Topic index as a ruled list, not a card grid.
Newsletter box at the end of every article.

Conversion notes

Ask for the email after a full story, never before.
State the cadence: one edition, every Thursday.
Show the reader count as quiet proof, not a banner.

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