Specimen

Type-led portfolio: giant serif headlines, ink blue, gallery calm.

Portfolio/specimenlight + dark

Exemplar: Type-led art director portfolios

Studied from specimen-style portfolio sites. Original tokens and copy; no assets copied.

Live tokens

Colors

bg
#FFFFFF

surface
#F6F7FA

surface-alt
#EBEDF4

text
#14161F

text-muted
#5E6478

border
#E1E4EE

primary
#14161F

on-primary
#FFFFFF

accent
#7A1F1F

on-accent
#FFFFFF

Type

Directionxxxl · 4.75rem

Design systemxxl · 3.25rem

Conversion notesxl · 2rem

Section headinglg · 1.375rem

Body copy for the pagemd · 1rem

Supporting textsm · 0.875rem

Meta labelxs · 0.75rem

Pack recipe 0123'Fraunces', 'Iowan Old Style', Georgia, serif

Pack recipe 0123'Geist', 'Inter', system-ui, sans-serif

Pack recipe 0123'Geist Mono', ui-monospace, 'SF Mono', Menlo, monospace

Spacing, radius, shadow

xs 0.25rem

sm 0.625rem

md 1.125rem

lg 2rem

xl 3.5rem

xxl 6.5rem

sm 2px

md 4px

lg 4px

Component samples

Type, image, and print

Art direction for cultural clients.

Craft-first claim.

Open for 2027

Project brief

A sentence is enough to start.

Quarterly, No. 4

Editorial design for a culture journal

Print — 148 pages

Recipe

Apply the rules, place the patterns, then tune the conversion notes against the rubric.

Rules

Set headlines in the serif at display size with tight leading.
Use ink blue as the page's only dark tone.
Frame images like gallery prints: wide margins, no crop tricks.
Let captions sit in mono under each print.
Keep navigation to three items.

Patterns

Specimen hero: name at display size, discipline in mono below.
Single-column case scroll with print-sized images.
Side note column for process, set in small text.
Contact block with a single field and a clear action.

Conversion notes

State the craft claim in one line under the name.
Keep the enquiry action sticky on mobile.
Show one testimonial with a full name and role.

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